Thanks for the feedback! I can totally relate to those points. There is a quantifiable and well documented fundamental difference in synthetic supplements vs exceptionally nutritious real foods, one that we’ve also discussed here.
The amount and breakdown of sugars and fructose in Ambronite is quite small, roughly the equivalent of a small apple for the full 500kcal meal that quenches hunger for 5 hours. A breakfast and light meal sized Ambronite has a third of this. To put this into perspective, even among the most hard-core sugar avoiding crowd, this is a very small amount that will accommodate a variety of goals. Obviously, hardcore carb cutters will want to avoid sugar and other carbs entirely, but this only desirable or even optimal to a very small fraction of people. Even for those aiming for full ketosis, in this Ben Greenfield Podcast episode we talk about how you could enjoy 1-2 Ambronite meals and still stay in ketosis:
As you can see from comparing the Ambronite Supermeal and Huel label, the key difference is this: Our ingredients are real food, and cover all nutritional bases, also for compounds that our bodies need, but that are not found, documented or understood by medical or nutritional science - we know real food has them, like the phytonutrients, enzymes and hormetic compounds that are vital to human thriving, but those aren’t available in supplement form.
Ambronite is the only product out there created to maximize human potential, health and happiness with a superior meal, and not just surviving on a mix of cheap ingredients while saving money and paying the price in your health.
Real food costs real money, but the difference is significant: for that money, you get the purest, most nutrient dense real foods, like wild berries, that deliver quantifiable positive health impacts that supplement’s don’t.
There is a price difference, but we’re committed to creating the best effect and experience, which our customers can feel everyday, like the 11-time Ironman Ben Greenfield, the creative pros, adventurers and Medical Doctors and others who put their health and performance first, and aren’t looking to pay the price in their health while saving a few dollars off their lunches.
Real foods, like the ones Ambronite consists 100% of, are currently the only source if you want to get everything your body and mind need to thrive, also the nutrients not available in supplement form.
Here’s our scientific advisor, M.D., geneticist Christian Mueller’s take on synthetic vs real foods, health, and their completeness.
We’re releasing new things that address your points soon, so stay tuned